Digital Marketing for Different People

In this lesson, C1-level students will be able to explore and learn about the dynamic realm of digital marketing and its diverse applications across various demographics. Throughout the lesson, students will immerse themselves in advanced-level vocabulary relevant to digital marketing strategies, learn idiomatic expressions commonly used in marketing contexts, analyze four detailed case studies, and practice using advanced phrasal verbs in authentic marketing scenarios. The lesson is designed to include a stimulating discussion activity to foster critical thinking and strategic analysis within digital marketing. By incorporating real-world and relevant scenarios, the activities in this lesson encourage students to develop marketing strategies that are usable and effective in the business world.